you
Most wine brands have a core essence which defines who they are, what they do, and why they do it. Communicating this is not often easy, especially as a 'brand essence' is somewhat intangible. However, there should be an intrinsic cord that threads through your product, your place and your people that speaks to the consumer in a way that words cannot. Many brands are 'so close to themselves' that they cannot adequately achieve the objectivity required to really capture the nucleus and communicate it. This is why an outsider with intuition, a scientific mind, broad experience and a romantic heart can navigate the intricacies of your brand - your history, your creation, your people, your place, your now and your future. Let me help you tell that story.