Attrition

It is all well and good to sign up lots of new wine club members, but how well are you keeping them close as part of your loyal family? The skills and enagement of Cellar Door staff is the key to success in growing your membership, but it is the role of the sales and/or marketing person to continue with a level of engagement that keeps club members devoted. I can share with you through personal experiecne and success in this area to help reduce the attrition rate in your club as well as making sure that your membership is authentic and not just a 'feel good' number on month-end reports.